Ellen Rubin brought my attention to a new series of pop-up books promoting Switzerland and its many cultural, natural and architectural wonders. There are six books in the series created by Stand Up Switzerland, and the publisher boasts of being “the original” as well as “the no. 1 3D-Book of Switzerland.”
I had the opportunity to review two titles in the series and opted to focus on the major cities of Zurich and Bern. Looks like I chose well as the copy of “Best of Bern” displayed a sticker plainly stating “probably the best Swiss Souvenir-Book”.
The designers cram almost 40 pages of information in the 12” x 9” format that features a pop-up map of the host region on the first spread as well as a large complex paper engineered structure with accompanying pop-up side flap in the center of the book. In Bern, the Bundeshaus (Parliament building) unfolds to a satisfyingly solid structure. For Zurich, the Grossmunster cathedral takes center stage to St. Peter’s clock tower. The good people at Refeka really did a nice job with the paper engineering.
Since this is a promotion catering to the tourism trade, all the books are printed in German, French, English, Chinese and Japanese. Additionally, pop-up cards are available for purchase at the online store. With the aid of Google translation and helpful English email correspondence I had no trouble ordering these welcome editions. If you are interested in a unique souvenir of your time abroad or wish to supplement your pop-up collection, I recommend you consider picking some up.